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Heinz

A responsive landing page was designed for Heinz to provide an interactive product discovery experience across computers, tablets, and phones. The page uses a scrolling narrative to guide customers through product benefits, nutritional information, usage examples, and purchasing options.

Heinz launches new products regularly, but lacked a dedicated interactive experience to engage customers during product announcements. This project explored the opportunity to create a platform where customers could discover new products, learn their benefits, and make purchasing decisions all in one seamless journey.

PROJECT
Web Design
STUDENT
Hyunjung So
PROGRAM
Figma