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Next door's goal of "bringing neighbors together" flounders due to the complex and dense design of its mobile app. The app's interface does not effectively organize the abundance of information but actually further complicates it.

Mia had an interesting experience while working on the project. In the process of working on a redesign based on Nextdoor’s app, the app released its updated version. Updated version consisted of a combined “group” and “more” menu labeled "discover" which was similar to her idea. She thought that She arrived at similar results to Nextdoor’s upgraded version because She understood and sympathized with the user, and She learned that understanding the user was the first step.

Next Door
Mia Koo
July 2022